Partnership Expands PDR’s Electronic Health Record (EHR) Network by More than 17,000 New Prescribers

PDR_L_LogoCMYKTMMONTVALE, NJ/HOUSTON, TX – July 31, 2012 – PDR Network® today announced a new strategic partnership with NewCrop, LLC to incorporate PDR’s critical drug services into NewCrop’s leading electronic prescribing platform, best-in-class technology relied on by more than 160 EHRs and 27,000 healthcare professionals.

“PDR Network has consistently demonstrated leadership in disseminating critical drug information and innovation in developing products and services to deliver that information in ways that best meet the needs of healthcare professionals,” said Dr. Lawrence Susnow, President, Founder and Chief Medical Officer, NewCrop. “Integrating PDR interactive drug services into our ePrescribing platform enables us to provide updated drug information, safety alerts, medication adherence and product support programs at the point of prescribing, enhancing the ePrescribing experience to benefit healthcare professionals and their patients.”

Once integrated, NewCrop users will access critical time-sensitive drug information through PDR BRIEF – a real-time digital messaging platform developed by PDR Network to deliver important drug-specific concise messages at the point of prescribing. PDR BRIEF will provide quick access to the most timely drug label and safety information, regulatory and liability messages, as well as patient support and education information.

“As a true leader in the field of ePrescribing, we are very pleased to welcome NewCrop into our network of partners,” said Andrew Gelman, Senior Vice President-Corporate Development & EHR Vendor Relations, PDR Network. “NewCrop’s large and growing network of emerging EHRs will now have access to the very same PDR branded safety, regulatory and product support services and information currently being provided to the other 21 industry-leading EHRs in PDR’s network.”

By delivering critical drug information to prescribers via EHRs and ePrescribing platforms, PDR offers the unique opportunity to help ensure successful and safe therapy from the moment a medication is prescribed. NewCrop anticipates full integration of PDR interactive drug services into their ePrescribing systems by September of this year.

About NewCrop

NewCrop LLC provides electronic prescribing systems, delivered over the Internet and designed for incorporation into other medical applications such as EHR’s. All features are available as a comprehensive user interface or, via data services, as individual components such as the new Electronic Prescribing for Controlled Substances (EPCS) module.

About PDR Network

PDR Network, LLC is the leading distributor of FDA-approved drug labeling, safety and REMS information, as well as medication adherence and product support programs, through Physicians’ Desk Reference® (“PDR”) suite of print and digital services. PDR Network provides innovative products and services to deliver industry-leading content across channels, including PDR.net®, mobilePDR®, PDR®3D™ and directly through its extensive network of PDR Certified electronic health record partners. For more information, visit www.pdrnetwork.com

Press Contacts

Thomas Eck
PDR Network, LLC
(201) 358-7424
thomas.eck@pdr.net

Randy Barnes
NewCrop, LLC
(541) 318-127
rbarnes@newcroprx.com