Although a new company, NewCrop has directly benefited from the knowledge and experience of 2 industry veterans, founders Lawrence Susnow, M.D. and Craig Wagener. They have been involved in all aspects of electronic prescribing for the last 7 years. Their unique depth of understanding of the challenge of bringing the quality and efficiency of electronic prescribing to the medical office and medical organizations drives NewCrop.
Lawrence Susnow, M.D. President and Chief Medical Officer, led system design for RTRx, an early entry in electronic prescribing before founding NewCrop. After medical training at UC San Francisco and Los Angeles, he practiced internal medicine and geriatrics for 20 years. Dr. Susnow was formerly Regional Director for Government programs at NYLCare, the largest health plan in Texas and Senior Medical Director of 19 IPAs. Dr. Susnow provides comprehensive understanding of the needs of all aspects of healthcare and medical management. LSusnow@NewCropRx.com
Craig K. Wagener, Chief Information Officer, has been immersed in electronic prescribing for the last 3 years, pioneering work in electronic prescribing interfaces for RTRx before founding NewCrop. He brings 15 years experience in developing large commercial systems on multiple platforms and a strong background in software engineering life cycles. He was responsible for developing radiology and image management protocols, improving the efficiency and quality of patient care. Mr.Wagener was directly involved in the architecture, national deployment and integration of radiology image management solutions for U.S. Army and Navy hospitals. CWagener@NewCropRx.com......
